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“中国企业走出去与国际公共关系”国际学术研讨会通知及征稿函

信息来源:  国际工商管理学院  日期:2016年9月4日    

会议主题:中国企业走出去与国际公共关系

会议时间:20161126

主办单位:上海外国语大学

承办单位:上海外国语大学国际工商管理学院

协办单位:教育部公共管理类新设专业教学指导分委员会

上海外国语大学公共关系研究中心

上海外国语大学跨文化管理研究所

会议地点:中国上海市大连西路550号(上海外国语大学虹口校区)

 

这是一个全球互动的时代,国家“一带一路”战略的提出及实施,更赋予了中国企业参与全球互动主动性及有序性的内涵与要求。国际公共关系活动从局部走向全面,从偶发走向常态。国际公众、国际社会责任、国际舆论、国际沟通、国际声誉等成为跨国企业获取成功需要善待的重要因素。中国企业走出去,在能获得新的利益的同时也必然面临着新的风险,国际社会政治、经济、文化及规则惯例的差异性,又加大了这种风险的复杂程度,需要我们有符合国际社会实际情况的认知、研判与行动。如何运用国际公众、传播沟通、企业形象等观念,以及国际传媒、利益调适等手段去实现相互之间的了解理解、合作共赢,乃是国际公共关系的内在要求。这方面,我们有了初步的经验,更存在着广阔的探索空间。

上海外国语大学是国家教育部直属并与上海市共建、首批进入“211工程”的全国重点大学。上海外国语大学不仅具备国际型人才培养和跨文化管理研究的卓著条件及基础,而且形成了国际公共关系教育与研究的良好资源和优势。自2006年起,上海外国语大学国际工商管理学院每两年举办一次公共关系国际学术研讨会,迄今已经成功举办过五届,邀请到牛津大学教授、《大数据时代》的作者维克托·迈尔-舍恩贝格(Viktor Mayer-Schoenberger)和俄罗斯公共关系协会会长斯坦尼斯拉夫·纳乌莫夫等世界名流到会演讲。

上海外国语大学将于20161126在中国上海举办第六届公共关系国际学术会议。我们热忱欢迎海内外从事国际公共关系、企业公共关系、跨国企业经营、跨文化管理等方面研究、实务工作的专家、学者、高管、研究生前来参会,共同探讨“中国企业走出去与国际公共关系”领域的前沿问题,分享相关研究成果。对提交大会的学术论文,除组织在会上进行交流外,还将择优刊载于上海外国语大学国际工商管理学院创办的、目前中国大陆唯一的公共关系学术集刊《公共关系学报》上。

会议论题设置:

u国际公共关系基本理论问题研究

u中国企业走出去的跨文化沟通研究

u中国企业走出去的风险管理研究

u中国企业走出去的国际社会责任履行研究

u大数据时代的企业公共关系研究

u国际公共关系管理案例研究

本次会议不收取会务费,参会住宿交通费用自理。

 

征稿办公室联系人:张鹏 博士 / 刘畅 博士

联系电话:021-35373070

电子邮箱:prfshanghai@163.com

通讯地址:上海市虹口区大连西路5505号楼521

邮政编码:200083

 

上海外国语大学

国际工商管理学院

2016826

 

附:会议征稿说明

会议只接收电子投稿。论文正文的接收截止日期为20161030。大会将开设中、英文论坛,欢迎中文或英文来稿。会后将采用匿名评审制度对所提交的论文进行评审,择优免费刊发,并于20161120日前通知投稿人录用情况。

论文须以WORD文档的形式进行投递,不接收PDF格式。论文题目、作者姓名、内容摘要、关键词四个部分要求有英译文(英文稿件则要求有中译文)。作者简介置于首页下方。文中若有图表,其名称采用表上图下的格式标注。索引或参考文献统一采用尾注方式。全文总字数控制在500015000字之间。

 

CALL FOR PAPERS

2016 International Symposium on

“International Public Relations Strategy in Chinese Enterprises Going Global ”

Theme:        Chinese Enterprises Going Global & International Public Relations

Date:           November 26, 2016

Host:           ShanghaiInternationalStudiesUniversity (SISU)

Organizer:    School of Business and Management, SISU (SBM SISU)

Co-Organizer:

Advisory Board for New Programs in Public Administration, Ministry of Education

PublicRelationsResearchCenter, SISU

Institute of Cross-Cultural Management, SISU

Venue: Hongkou Campus, SISU, Shanghai, China

In an era of global interaction, the “Belt and Road Initiative” by the Chinese central government endows Chinese enterprises with an initiative to participate in global interaction and order building. Against this backdrop, International Public Relations, which staged spasmodic attempt to deal with specific issues only, has evolved into regular comprehensive efforts for public image building. The international community, international social responsibility, international public opinions, international communication, and international reputation have all become important contributing factors to the success of multinational companies. While going global, Chinese enterprises will not only enjoy new benefits, but also face new risks, and differences in politics, economy, culture, rules and practice will further complicate these risks. At this moment, accurate knowledge, judgment and action by International Public Relations professionals become indispensable. Achieving mutual understanding and win-win cooperation constitutes an inherent requirement of international public relations. In this regard, we have acquired some preliminary experience, but there is more to explore.

A member university on the list of “211 Project”, SISU is under direct supervision of the Ministry of Education (MOE), and receives grant from both the Shanghai municipality and the MOE. SISU offers not only ideal conditions and foundation in preparing international talents and conducting cross-cultural management research, but also rich resources and advantages in international public relations education and research. Since 2006, SBM SISU has been organizing international symposiums on public relations every other year. Prominent keynote speakers, such as Viktor Mayer-Schoenberger, Professor from OxfordUniversity and author of Big Data, and Stanislav Naumov, President of Russian Public Relations Association, have deliver lectures at the conference.

    The 6th International Symposium on International Public Relations will take place in SISU on November 26, 2016. Experts, scholars, executives and graduates engaging in corporate public relations, international public relations, multinational business, cross-cultural management are welcome to discuss and share their findings concerning cutting-edge issues of “Chinese Enterprises Going Global and International Public Relations”. Papers accepted by the symposium will also be published in Public Relations Journal, the only public relations journal on mainland China.

Symposium topics:

Intercultural communication of Chinese enterprises going global

Risk management in Chinese enterprises going global

International social responsibility in Chinese enterprises going global

Corporate Public Relations in the of Big Data era

Fundamental theoretical issues in international public relations

Case Study in International Public Relations Management

No charge is collect for the symposium.

Contact Information:

Dr. ZHANG Peng & Dr. LIU Chang

Tel: +86 21-35373070

E-mail: prfshanghai@163.com

Address: 550 Dalian Road (W), Hongkou District, Shanghai,  China

Postal Code: 200083

 Attachment: Instructions for Calling for Papers

    Papers should be submitted in electronic version only. The deadline for title and abstract submission is June 30, 2016, and deadline for full paper submission is 30 August, 2016. The symposium will adopt both Chinese and English as working language, and papers in both Chinese and English are welcome. Papers will be blind reviewed for publication after the symposium.

    Papers should be submitted in only Microsoft Word format. The title, author''s name, abstract and keywords should be written in both Chinese and English. Author’s information should be presented as footnote on the first page. For tables or charts, if any, titles should be placed above the table, but below the chart. Index and reference should be presented at the end. Papers should be between 5,000 and 15,000 words in length.

 

School of Business and Management,

Shanghai International Studies University

26/08/2016

 

 

 

 


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